Tag Archives: Customer preference
-
Characterizing Utility Customer Preferences for Technologies and Services: A Review of Methods and their Applications
Electricity-related technology and service offerings to customers have expanded in the past decade, with potential implications for customer load. Utilities need to understand and predict what their customers are likely to adopt so that they may plan for grid support accordingly. This report reviews methods for modeling customer preferences across three disciplines: economics, psychology, and […]
-
Measuring Customer Preferences for Alternative Electricity Service Plans: An Application of a Discrete Choice Experiment
With technological advances such as advanced metering, utilities are able to offer customers a wider range of electricity service plans. But they need to collect information on preferences to guide decisions on new options and customer engagement. This report describes a survey approach for collecting this information (known as discrete choice experiment) and an application […]
